Talk about a smart business plan. Penn Avenue Fish Company in the Strip does a brisk business serving delicious undersea lunchtime specialties and sushi to crowds of customers from the immediate surrounding businesses as well as Downtown employees and folks working up Penn and Liberty Avenues into Lawrenceville and Bloomfield. So when the restaurant expanded their territory, they made the right decision to put their new location in the middle of Downtown, securing the hearts and appetites of many of their already loyal Downtown-based customers, as well as ensuring a whole horde of new followers.
Favorites of the Strip location, such as the sushi and the fish tacos, made the trip into Downtown as well. In addition, they added a dinner menu for Wednesday through Saturday service. The inventive and tantalizing lunch options easily transformed into upscale (but not uppity) dinnertime offerings.
The interior of Penn Avenue Fish Company Downtown feels like a combination sushi bar and cafe. It’s long and narrow, but the design keeps it from feeling cramped, with brightly colored walls and flooring. Warm overhead lights supplement the natural light coming in from the entrance, and a few well-chosen items of aquatic-themed wall decor give the place an appropriate dose of seafood restaurant without falling into the realm of the cheesy.